What is crowdfunding?

By Craig Hore | Thursday 11th April, 2019

By now you might have seen that Loot has opened the pre-registration for our very first crowdfunding round! Yas, yas, yas!

But, what is crowdfunding? It's something that you hear batted around more and more these days but to anyone not in the startup or financial worlds, does it even make sense?

the practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the internet.

The definition above pretty much sums it up in a nutshell but let us go into a bit more detail.

Crowdfunding is getting small amounts from a large number of investors. It allows a large number of people to have a stake in the company and it's future and hopefully make a return on their investment, if we decide to sell the company or float on the stock exchange, somewhere down the line.

There are risks involved with any investment and this is the same. We're not, by any means, trying to scare any one off from investing in us, but want to make sure that you know what you are getting into and also how much you should be investing.

You should never invest any money that you can't afford to lose, should the worst happen.

We really want our customers to get behind Loot, but we're very aware that a lot of you are students or are not at a point in your lives where playing with large investments and financial risks is a thought, never mind an option. No matter how much you can afford to invest in Loot, it's a chance for you to get involved in the future and growth of the product and company.

At the moment, Loot are just in the pre-registration phase and there is no requirement to put any money forward just yet. When you pre-register you need to say what bracket of investment you think you would like/be able to do, but when it comes to the campaign going live you do not have to stick to it. You can go higher or lower and if you chose bracket £10-£249 there's no reason you have to invest £249...if you get what we're saying.

We just wanted to make sure that our users, and anyone looking to invest, are fully aware what they're getting themselves involved with and the risks that that were involved before they do anything.

If you're interested, or just curious about what on earth we're up to, head over to loot.seedrs.com to find out more and pre-register to invest, if you fancy it.

Any further questions feel free to drop us a line at [email protected] and one of our team will be happy to help.


Loot is crowdfunding through Seedrs, an equity crowdfunding platform who enable all types of investors to invest in businesses they believe in and share in their success.